Business information and their sources Essay

This report aims to show the several(predicate) forms of instruction used in H&M. It exit tell us if we need to improve on any of our methods of communication, or if we need to enhance any methods we use.Internal reading is when it cornerstone be make up from inside the demarcation, such as previous sales records. External tuition is when the nurture needs to be found from outside the company, for manakin in books or customer feedback forms. Primary information is when you have veritable the information fist hand, either through a report or through surveys. We need natural information for evidence so nonhing is mis interpreted within the business. Internal information can be previous records, we need these to write reports and to make sure the business isnt at a loss. H&M need a direction information to monitor new trends so we can stay up of fashion. We do this by getting our innate and external customers to complete questionnaires.It is key that we do this so our c ustomers forever and a day stay interested in the clothes that we have on offer so we do not lose any business. Combining internal and external information is very effective because your ideas can be expanded by using existing ideas but with our own unique twist. So we can income tax return an existing idea on a clothing range, but then add something to it based on the feedback and ideas we get from our customers. Internal information can be much important for H&M than external information because it includes private details and information of the company that cannot be found anywhere else.This would be require if we were to start a sale because wed have to know what products are not selling considerably to put them in the sale. However, external information can be seen as more important that internal information because it includes new information from customer feedback. This is much essential because it would help our business form sweet-smelling ideas and to help us move f orward. Internal information cannot help us do this.H&M need primary information to help the business run smoother and impinge on newideas. We can do this by getting surveys from the public to get more ideas on things we can sell or do in store. Primary information is very useful because it can be used for a lot of different things, for showcase customer service or new clothing ranges. Also it is commonly very reliable because you have created it. Secondary information can also be used to gain new ideas.We can use secondary information to do this because the information has already been created so we could only expand on the information to make it unique and our own. A confederacy of primary and secondary information is important because it means that we can monitor our own records and also monitor our competitors records so that we can always try to stay on top. Primary can be more important than secondary information because we are actually creating the informatio9n so it is 100% reliable whereas secondary information is not always be reliable because it was created by an unknown source. vocal information is when it can be spoken, for example a phone call. In our company, we give verbal information to our staff and customers. We verbally give information to our staff because it is quick and easy. Written information is written down to deteriorate information, for example a earn or email. We use written information to communicate because it can be used as hitch and it is harder to be forgotten if you have it written down. We also give written hitch to our customers all the time, for example receipts. We do this so in that respect is proof of purchase and there is no mis understanding between the business and the customers. Multimedia can be shown through moving adverts or audio. It is a very effective way to present information because it engages the reader a lot more than a bit of writing on a piece of paper.We use multimedia in different ways, for example, on our website there are videos of our products macrocosm modelled and shown on the catwalk. We use multimedia in this way so our customers will stay engaged and will be more interested in our products if they see them on top models. Using a combination of verbal and written information is more effective than just using either one of them. Having a staff meeting is quick, easy and usually there isnt any miscommunication. To guarantee that there has been no mis communication, you can send an email after the meeting has taken place just too set off was said in the meeting.Verbal information issometimes better than written information because if we needed to pass information on to our team, having a meeting where we could easily speak to them all at once is more appropriate than using written information by sending an e-mail or letter where there could be mis-communication. Written information can be better than verbal information when for example we needed to confirm a pur chase with a customer. We would need to give them a type of written confirmation because if the sale was done verbally, information could easily be forgotten or mis-communication could occur.To conclude I am going to summarise this report. The way we use internal and external information is very successful because H&M uses original ideas combined with ideas from customer feedback to improve the way the company functions. How primary and secondary information is used in the company is also successful. This is due to us using our own reliable information (primary) and comparing it to our competitors information (secondary) to monitor whether we are currently popular or not. Verbal and written information is the most effective way of transferring information within H&M. This is because there is a very small chance of mis-communication if verbal and written information is given properly. To fully conclude, H&M are transferring information successfully in all different ways.